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by nanijoe 5149 days ago
Serious question..do those factors affect your buying decision?
4 comments

Have you ever noticed when you buy a new analog clock or are walking down an aisle that sells clocks, that the hands point to 10 and 2? It's because the clock is smiling at you.

Yes, this affects a lot of people.

Most clocks I've seen anywhere just show the current time.

In fact it's very disturbing to come to an aisle of clocks and not have them all showing exactly the same [current] time. It feels wrong.

And who'd buy a stopped clock anyway? Even though you know it just needs batteries, it feels somehow dead/broken. Your subconscious tells you not to buy.

I like 25th frame theories as any other geek, but this is absurd.

The hands are at 10 and 2 because it looks aesthetically pleasing and visually balances the clock face. Calling it a smile is a heck of a stretch. It's more of an OK/checkmark then that a smile (and this is also a stretch).

Actually, it's because it shows the logo effectively.

http://www.snopes.com/business/market/clockhands.asp

The clocks hands are at 10 and 2 because it "frames" the manufacturer logo, which is just below the 12 on analog clocks.
In all of Apple's iPhone promotional images the time is always set to around 9:40 (sometimes I've seen 9:41/42). I'm not sure the reason behind it, but obviously in this case it doesn't look like it's smiling. Does anyone know the explanation for this?
The explanation I've heard is that they were trying to hit the time the iPhone was introduced on the Keynote screenshots. Not sure if they still do that or if it's mostly tradition now.
Thanks, that's right. I did a bit of searching a found an explanation from Scott Forstall.

Why the iPhone is 9:42:

"We design the (product launch) keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly."

And the iPad is 9:41:

Yeah! And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are – the secret of the magic time.

Source: http://cydiahelp.com/heres-why-apples-iphone-ads-always-show...

I felt the same way. I still bought the app because I've really wanted something like this. But, weirdly enough, I did look at the iPhone stats first and felt the same way. Other than that, great app!
It is more of a sub conscious thing, over a large sample it might well cost you a few sales.
Something that rubs me the wrong way as a language perfectionist ... "Work out" should be two words to match the others ("Post", "Drink", etc.).

Love the handwriting font, calendar view, and streak badges!

Serious answer: Yes. These factors indicate a lack of attention to detail in the very first thing a potential buyer sees.