[ryandrake]

I remember raging with our designers over this, when building a mobile app. They were insisting on controls that look and feel exactly the same on iOS and Android because of some vague need to have consistent marketing/branding. Which ultimately meant custom controls (sometimes 10x development effort) that were not familiar to users on either platform. No user wants this. It's desired entirely by companies whose design department is too focused on their own designs.

The same is true for desktop applications. No macOS user wants their application to look like a Windows application and no Windows user wants Mac controls.