Diversifying a lot. Next acquisition will be Ghost(https://ghost.org/) I bet. Similar DNA, fits in the portfolio (If they are trying to match the feature set of Google) and have no VC backing.
Wouldn’t that be interesting. Snatch up a privacy friendly analytics company and some forum plugins while they’re at it to help people more easily create non-creepy online communities using their tech The all in one solution for being a good digital citizen?
The world where everyone can easily have their own webpage without it being a Facebook or LinkedIn page
The world where everyone can easily have their own webpage without it being a Facebook or LinkedIn page