It seems like EasyRide doesn't follow the rental companies time tested way of doing insurance. Having a company policy is interesting, the problem is the courts assume company policies cover vehicles "owned" (through actual ownership or lease) by a company and driven by employees or people under their hire (e.g. consultants). They probably should have gone with part of the fee being an actual insurance policy for the driver for the car. It would be a much easier and known business scenario for the courts.
If your business model requires new rulings by the courts, then you better have deep pockets.
If your business model requires new rulings by the courts, then you better have deep pockets.