[strongpigeon]

And it flopped. I don't think its replacement, "Topics" is much more likely to succeed either. That being said I think it's important to note that those are at least designed to work for the entire advertising industry, not just Google.

[josefx]

> And it flopped.

Their opt out header was adopted faster than "do not track". Nobody wanted anything to do with it.

> are at least designed to work for the entire advertising industry, not just Google.

It is an API where the entire data flow is controlled by Google and was meant as replacement for one that Google had no control over. Meanwhile Chrome has always shared additional data with a hardcoded list of Google services (officially for debbuging and A/B testing ) and provides direct integration with Google accounts and related tracking. FLoC and Topics exist for the advertising industry the same way an eviction notice exists for its recipient.

[Ferret7446]

> was meant as replacement for one that Google had no control over

That sounds like pure speculation. From what I've actually heard, it was meant to enable targeted advertising without exposing PII, because Google has a vested interest in both protecting user privacy and selling ads (because they suffer from eroding user trust).