[blub]

They are aware of it and still build inferior quality cables. This is a problem across their entire product line, from MacBooks to iPods, iPhones and iPads.

[marcusf]

The commenter you responded to did provide a case for Apple trying to fix that though, didn't he? I'd expect it to be rolled out across the next refresh of the product line. Might be naive?

[gcb]

they were designing for 1yr of life. people complained, they changed the design to last 2yr of use.