[pavlov]

There’s currently a surplus of designers with software industry experience, résumés full of business objectives achieved, and a finely honed ability to speak the soothing jargon of absolution that managers really want from UX. (“Yes, we can make users love this pop-up that you want to add. It’s just a matter of applying design.”)

Why would a corporation deliberately hire a video artist and music video director instead?

[underlipton]

TBF corporations don't know what's good for them. When XR was all the rage, it was current (2D) UX designers getting jobs, instead of the 3D artists, sculptors, game designers, animators, and industrial designers who actually had the skills to make compelling spatial interactions, smart objects, and experiences (which there was not a surplus of). Then, the hype collapsed, and they fired everyone who couldn't program, thereby making the issue incalculably worse.