[donovanr]

it's uncreative/tired but at least to the point. Too many papers are confused / opaque agglomerations of a year's worth of research shoehorned into a paper. At least with these you can fairly easily assess whether the claim is supported or not.

[ravelfan]

Obviously, more people are going to read it.

It is like putting a stupid face on your youtube video to show how shocked and amazed you are at the content.