[mateo1]

This is not about improving your experience. This is about getting end users to behave a certain way. If you have a gambling or trading app, you could automatically adjust the UI based on your end users psychological/behavioral profile, gradually over time, to put the more profitable/higher risk option in more prominent/more likely to be used positions. Or maybe your user clicks "block access" by muscle memory and your AI based predictor finds out that if they replace the block button with the allow button users now click allow way more. Big success. I can't wait to see how much more value we can extract from people by controlling their behavior through UIs.