[dirkdeman]

As a PR and communications major I can help you with that. I can recommend these two books: http://www.amazon.com/Influence-Psychology-Persuasion-Busine... And http://about.pricegrabber.com/search_getprod.php/masterid=94...

Do keep in mind that PR is something different than marketing or advertisement. Those people running around, dropping names and 'generating spin'? That's just a very tiny part of PR. PR is about shaping the public opinion, not just one person's mind.

On a side note, I wrote my thesis on wartime propaganda. I found out that the strongest motivator for people to take action is fear. The fear of losing something, missing out, or a common enemy (think Apple-Android!) is very powerful.

On a second side note, I read another comment about lying. Lying isn't right of course, but there are several degrees of lying. And imagine if know how to sell a lie, how easy it would be to sell righteous truth...

Drop me a line if you need some help or advice. I'm by no means an expert on PR in Silicon Valley, but I know a thing or two about PR.

[zupa]

Thank you Dirk.

I was looking in the PR book you suggested and also in many others I have found. Let me be straight, I find all of them dry, boring and useless. I had little idea about PR, and I still have little, but I start to realize it is a different animal from what a startup would need. It feels like something mysterious and don't believe in mystery.

You did actually help me to the conclusion, that I will just skip learning PR now and focus on marketing, like rmATinnovafy said. I did need your input, thank you.