My guess is orgs that have a real need for a distributed SQL database (which are rare in the space of orgs) will make their choices based on requirements analysis rather than naming.
So probably if you would be turned off enough by the name not to use the software, you don't actually need a distributed SQL database and are not the target customer.
The flip side of that is that businesses are more than okay with selling their products to organizations for which it’s overkill.
Gyms know that people that sign up on Jan 2 don’t need annual (or any) membership. They take their money anyway. The more honorable ones allow cancellation or something but I don’t think anyone expects them to actively turn these folks away.
I couldn’t imagine suggesting cockroachDB in a planning meeting for a new product. Especially when over half the room isn’t engineering. Just won’t happen.
So probably if you would be turned off enough by the name not to use the software, you don't actually need a distributed SQL database and are not the target customer.