[wturner]

I think the authors main point is the degree of indifference involved in making something happen. There's a quote I heard Robert Greene give where he said "I'm a firm believer that most people simply prefer to do nothing". The bad side of this is you might have a great idea but are not able to amass the traction due to the lack of anyone else caring or seeing how your vision benefits them, or the world, or whatever. The good part is if you ever get a project set in motion that is successful the same rules of indifference apply, only now they're in your favor. That's why scrambling to just get something out the door and experiment is so important.