[lelanthran]

One last thing:

> If someone feels like that’s a degraded experience, that’s an issue with them and their expectations rather than the car.

The renter's expectation is that they just get in and drive to their destination. I don't think that that is an unreasonable expectation to have when renting a car.

OTOH, it is unreasonable to tell paying customers "you have to put in more effort and pay more if you want to be a customer"; the customers are just going to go elsewhere, where the business is being snobbish and using the "You're holding it wrong" response.