[amyjess]

That's what computer monitors are for.

Edit: I'm a big fan of the Cooler Master GP27Q and GP27U. They both have eye-bleedingly gorgeous HDR and won't break the bank. You can get the Q for about $550 and the U for under $900; the difference is that the Q is 1440p and the U is 4K.

The only criticism I have at all with them is that the firmware is kinda fucky (you will be spending your first few days with it constantly messing with settings, I guarantee) and doing computer stuff can be aggravating with FALD active; for example, I can scroll through a reddit post and watch the background color change between white and various shades of gray as I scroll, depending on the density of the text. But this is a complete non-issue if you're buying it as a TV replacement, and even if you are using it as a regular computer monitor, you get used to it real fast (and you can always turn off FALD when you're not watching something).

[Sebb767]

But a 27" screen does not really cut it in a large or even medium living room. Moving closer is not that easy if you also want to have a couch. Even if you cut down on your viewing amenities, watching something with more than two people isn't going to be fun.

[avidiax]

"Smart" computer monitors are starting to arrive, and soon will probably be the only mainstream option. It is just too easy to tell investors "we are not a commodity display manufacturer; we are an ad platform with X% YoY growth, our customers have desirable demographics, and our impressions are available in unique business, academic, and gaming contexts".