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by jandrese 811 days ago
The awesome old cube logo or the new "we spent millions of dollars on a professional marketing department to design a new logo" that is just the initials in a boring font and off center?

I co-oped for SGI onsite in the sales/marketing/support for a major ISP of the day back in the late 90s and the buzz around the office was that the company (at this point experimenting with overpriced Windows NT boxes and generic Linux servers) was experiencing massive brain drain to some brand new startup that was going to make something called a "GeForce" card for cheap PCs that was going to avoid the pitfalls of the then popular Voodoo cards. Apparently the engineers were unhappy with the direction the company was taking under the new leadership and thought that there was still an interest in graphics acceleration.

2 comments

The "sgi" logo was a big step down from the cube, but it was a lot more attractive than the Rackable/Silicon Graphics International "sgi" logo that looked like a cheap knockoff of the previous one.

https://en.wikipedia.org/wiki/Silicon_Graphics_International

It really was a letdown when Rackable resurrected SGI and then brought about that ... thing of a logo. It just felt it hollowed out the brand even more, even if SGI itself was still making some interesting hardware at the time-namely the Altix 4700, UV and ICE, the soul just wasn't there anymore.
The awesome cube, which apparently didn't look good when faxed...