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by ssivark
811 days ago
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A substantial fraction of households that can afford Apple devices likely owns several of them. So if Apple wants to multiply their revenue, they need to create products with wide appeal with margins (in raw numbers -- not just percentages) comparable to their current offerings i.e. margins of $1000+ per household. That might help understand the kind of products they are pursuing. Apple is uniquely situated (cash surplus, deep tech + manufacturing expertise, consumer product + marketing expertise) to take on such multi-year product-oriented R&D. Even if one out of N (serious) attempts pays off, the scale of success will justify the amortized ROI. |
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