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by silverbax88
5144 days ago
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I see this as nothing less than a massive misstep by Microsoft. Trying to create a primary OS based on mobile devices is a great way to give market share to the companies that already own those spaces while giving up the one that you own. Microsoft even says that "some people" still need desktop PC's, then names 'video editors, financial analysts, scientists, gamers, PC enthusiasts…'...so everyone who needs to actually do work on a PC. I get it - Microsoft thinks that they want the big market, and that the big market is content consumers. But 50% of Microsoft's revenue comes from Microsoft Office - and that hasn't changed. Furthermore, Google and Apple already own the market on smart phone OSs and nothing Microsoft has done in the past has shown that they have any ability to crack into that market. So effectively, Microsoft wants to create an OS that abandons their core revenue base while going after one that has rejected them repeatedly. At best, it's Windows ME. At worst, it's the rise of Linux and Apple as the future of the desktop. |
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Even with that in mind, Metro is a pretty big gamble. They're trying to bring a unified experience across mobile and desktop devices when there are practically no mobile MS devices out there! It would be an ambitious idea if Windows phone (or tablet!) was well established and had a decent amount of market share but, as things stand, it's appears almost insane. MS is taking a huge risk with their core market to expand into markets that they're almost completely locked out of at present.
However, if you look at the trends in computing its absolutely true that more and more is being done on mobile devices, often at the expense of the desktop. The argument could be made that MS, as a company, would be in serious trouble if they just stuck to the desktop market. It very well might be "go big or go home" time for Microsoft, and they are clearly choosing to go big.
I say good luck to MS. I hope Metro lets them push into the mobile market without alienating their desktop core. It's better for consumers if there's more choice.