[nostromo]

I like that Apple is taking on big hard futuristic problems, like AR/VR, AI, and home robotics.

But from a business perspective it seems unlikely to be successful. Apple could "easily" sell a luxury car and TVs and print many billions of dollars right away. They wouldn't need unproven tech -- they could just use their design skills along with vertical integration to have very nice products that people would want to buy. Apple should eschew some of Silicon Valley's obsessions, like self-driving cars, which most people do not care about at all, and instead focus on their strengths.

[azinman2]

Sounds like you’ve never been in a Waymo. It’s so much better than an Uber it’s not even funny, and that’s worth many billions right there.

[layer8]

Apple just recently cancelled their car project after ten years of R&D and spending over $10 billion.

[PopePompus]

But Waymo is essentially building an automated taxi service, not self driving cars to be sold to consumers. Replacing taxis would probably never produce the margins that Apple expects. Self driving cars would only make sense for Apple if they could produce what Elon Musk has claimed Tesla would produce (and probably never will) - level 4+ driving.