They should just fix Siri and iTunes. Siri is shockingly useless. If Siri were even a little more useful I would get a Home Pod but it's utterly useless for most things except setting timers and turning on lights.
Yeah, in retrospect, it was silly to think the company responsible for Siri was going to succeed in the self-driving car business... or the robot business.
They need some actual management talent, evidently.