[BirAdam]

First, be upfront about pricing and make it simple.

Second, have good documentation and make it easily accessible.

Third, either in your interactive demo or in your video, make it extremely obvious what problem you’re trying to solve. You don’t need to be clever about it.

Fourth, if you use more than two buzzwords, I am just going to laugh and leave your site or delete your email and forever think you’re a grifter.

Marketing works on everyone, but many people have been trained to hate certain things due to repeated bad experiences. Things with arcane pricing, tons of NIH terms and/or buzzwords, poor documentation, and hype driven not solution driven marketing is all at the top of that “repeated bad experiences” list.