[_dwt]

As an "unlucky" person, I can't help but wonder: what about an alternative version of the experiment where the newspaper contained the big "This newspaper has 43 photographs" text - followed by 44 photographs?

(This "unlucky" - or perhaps "paranoid" - mindset has, frankly, made me a damn good programmer and debugger.)

[RobCat27]

Especially since commonly followed wisdom seems to be "trust, but verify."

[curtisblaine]

Tbh If I noticed the text(s), I'd still have counted the photos and still looked at every page in case there were other prizes.

[erehweb]

See other top-level comment - direction was to keep counting, and you would indeed have won another prize (although it's unclear whether they actually paid out).