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by somenameforme 813 days ago
I really don't think this is true. The overwhelming majority of ads are just predatory and exploit all sort of psychological cues and tricks, like false association, just to sell more Product. Coke is one of the largest advertisers in the world, and a perfect example of this. They regularly imply that extremely healthy individuals, the sort that would never touch a Coke in real life, are avid Coke drinkers, implicitly suggesting that if you drink Coke - you can also be like them.

This clip [1] where Coke managed to get a couple of bottles placed in front of Ronaldo during a presser is awesome. A visibly agitated Ronaldo places them aside out of the frame, grabs a water, holds it up, says 'Agua!' and the carries on. But Coke is so dependent on these false associations, that that one little event saw them lose some $4 billion in market capitalization! Imagine if advertising wasn't a thing, and people only associated Coke with the sort of people who regularly drink Coke. The world be a much better, and healthier, place.

And Coke, as scummy as they are, are one of the less scummy advertisers in the advertising world - such as it is.

[1] - https://www.youtube.com/watch?v=_nw7FOgOgtA