[craze3]

If you're looking for a marketing book, check out:

"Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/Covert-Persuasion-Psychological-Tactic...

Great book about all-around persuasion techniques , marketing, and also copywriting.

[zupa]

This looks interesting as well. Thank you!