[comm_it]

Traditionally, with an IPO that's become as popular as this one, you have a representative from the company being listed ring the bell on the trading floor of the exchange they're listing on.

However, NASDAQ lacks a proper trading floor, as they're all electronic, so they have companies deliver a live feed of said representative ringing the opening bell from the company HQ.

[Duff]

NASDAQ allows any D-list dignitary type to "ring the bell". It's a total sham. See: http://www.nasdaq.com/marketsite/bell-event.html

I have to respect Zuckerberg for not wasting the flight to NYC to do this sort of thing.