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by no_wizard 812 days ago
if they simply streamlined their sales pipeline and created a mid tier (somewhere between $500-$2500 a month for example) that unlocks some of the features that are behind "contact sales" banner they could boost revenue without changing any existing tiers, I'd wager.

I think the platform has a ton of potential and it already shows signs of real progress, but much like fly.io, its rough edges are incredibly rough.

2 comments

I don't work in enterprise sales or nothing, but it seems to me that businesses whose only price tag is "call us" are the ones with the most revenue. Transparent pricing is great for SMBs, but the big bucks are in making yourself entrenched in giant enterprises.
We sell a B2B application. We've had "call us" prices since the start as far as I know.

Yet even though we're now dominant in our sector, we've got about 50% of the revenue from a couple of dozen very large customers, and the remaining from many hundred medium and small businesses, including many single-person shops.

A key ingredient is that we have a usage-based pricing element, so what we charge a customer monthly varies with their activity. And it's primarily this element that is tweaked between customers, so that it's affordable to both small and large, while still making it profitable for us to provide the software and support.

Having such a varied income stream has been quite good for us, and has allowed us to turn down potential lucrative customers which had unreasonable demands that could have killed us, or be flexible when certain customers really struggled under corona say, so they didn't have to go to a competitor.

I used to be quite negative to "call us" pricing, but got a new perspective after I started here. That said, I prefer transparent pricing when shopping software on my own.

This exists but isn’t really documented, we pay ~$1k/mo for a “light” enterprise version of Cloudflare.
A few jobs ago I was looking at switching from CloudFront to CloudFlare. I was basically told to come back when I have real money to spend. They essentially said that they don't even want to work with me and my $3k/month cloudfront bill, they start at $5k.
Who told you this? I'd love to see that email exchange (jgc @ cloudflare).
Unfortunately that email exchange is in the corporate archive of a company I have not worked for since 2021.