[ChrisArchitect]

Who are these guys? Oh they wrote a book for example, ok let's search for that topic: handheld history.

15 results of book stores (including the publisher they released on), reviews, other news sites, all covering their book, and then near bottom, their own page on the book. That doesn't seem off really, their product is still reachable. Whether they should be considered the authority, or the store selling it should be, is up for debate.

[hgs3]

The problem with modern search engines is discoverability. If you search for something by name, then sure you're likely to find it, but if you want to web surf and explore new content, then you're out of luck. My typical search results always turn up the same big sites: Wikipedia, YouTube, Twitter, Amazon, Reddit, etc. I rarely see new and novel websites promoted.