Fascinating. An interesting part of that document:
> The point of these explicit associations with violence was not to reflect a growing brutalisation of society, but to identify people the market researchers describe as “especially self-centred”.
Which would contradict my guess: They're actually going after self-centered buyers, not necessarily angry, belligerent ones.
> The point of these explicit associations with violence was not to reflect a growing brutalisation of society, but to identify people the market researchers describe as “especially self-centred”.
Which would contradict my guess: They're actually going after self-centered buyers, not necessarily angry, belligerent ones.