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by edude03
811 days ago
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I'll start by saying, I'm sorry this is happening to the retrododo team, I hadn't heard of them before this article (I'm not really intro retro games) but it seems like they make genuinely good and useful content for the community. On the other hand, more and more these days I see articles & videos that I (possibly unfairly) summarize as "My content deserves to be prioritized by 'the algorithm' and $BIG_CORP is against me". I'm not a full time content creator so again maybe that factors into the mentality - but I honestly don't understand why so many people seem to believe that their content not doing well by some arbitrary standard means some force is against them. To me it seems more like building your brand organically, publishing via "open" platforms (and yes, I'm aware that's getting harder and harder) and encouraging your supporters to interact with you on platforms you control would be much more sustainable than expecting 'the algorithm(s)' will provide you with your expected growth. I don't even use google, so if I were interested in getting "the best arcade cabinet" as one of the examples the author used - I would actually be looking to either reddit, or gaming YouTubers or gaming sites I already use, which are the places I would expect to hear about Retro Dodo |
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In my mind, this is actually the problem. Over the past 15 years, the "web" has become increasingly platformized, and it's getting more platformized every year.
The web is, for all intents and purposes, at the control and direction of Google, Meta, YouTube and a few other players.
When you do finally get into the "independent web", it made up Forbes, Tom's Guide or CNET. 16 companies own the vast majority of the web that we all use: https://detailed.com/google-control/