[madsbuch]

First you become value creating, then value extracting.

On a deeper note: Search is challenged. With the advent of first niche communities and now LLMs the traditional idea behind search engines is a left over from the 00s. Google need to earn by ads.

Retro Dodo probably need to focus on a niche community and retention over organic traffic like so many other small / indie shops.

Personally I use Kagi who are also in the business of disrupting them selves using LLMs - at least they have a business model that absorbs it.