[catskul2]

But how would we know though right? I mean without having an A/B comparison.

Sure it didn't stop the destruction, but I don't think that was ever in the cards. But it might have helped by some amount even if small. 1%? 2%? 6%?

If it reduced destruction by 2%, would that have made the campaign worth it?

I think there's a chance it did do some good in that it was in enough awareness to end up somewhere on a foreign policy agenda higher than it might have otherwise been, and thus policies might have been negotiated in trade agreements, treaties, company due diligence source tracing, etc.