[idopmstuff]

That's a tough thing to do when you consider the market dynamics - namely that other companies are trying to eat their market share. They have to be actively improving products doing marketing, etc. in order to just maintain their position, so why not do those things in a way that's targeted at growth?

There's also the matter of people - people like to work on big, important challenges. The best people don't tend to want to work at companies that are stagnant. If you're the leader and you lose the best people because you decide to stagnate and throw off revenue, then suddenly you're going to have trouble maintaining your market position because the best people are now at competitors working to take your market position.

[kjkjadksj]

It is a little weird how there are two economic systems seemingly. The one you mention about market share and global slices of pie. But then there is the entire long tail of businesses that don’t participate in these games at all. Most private companies are probably like this. You know, the six person graphic design shop with a string of clients. The local glass and mirror business. Your dentists private practice. A locksmith. A taco truck. All these businesses humming along making money for their owners with sometimes decades of operation under their belt.