[scotty79]

Good marketing strategy is to associate your product with identity assumed by significant number of customers. Studies of consumer behavior show mostly this. That gender based marketing works successfully. However regardless of gender customers want some food, clothing, shelter, mobility, entertainment.

> If I tell you that my friend likes to wear high heels and a red skirt you can hardly pretend the probability they are a woman is only 50%.

If you tell me that your friend wears a pendant with Libra zodiac sign I'd estimate probability of her being a Libra higher than 50% too. It doesn't mean identifying as a Libra is something natural, innate or objectively meaningful or indicative of the qualities you value.

[hk__2]

> If you tell me that your friend wears a pendant with Libra zodiac sign I'd estimate probability of her being a Libra higher than 50% too. It doesn't mean identifying as a Libra is something natural, innate or objectively meaningful or indicative of the qualities you value.

That’s not what I’m saying but maybe I misunderstood your point.