[smartbear]

(Author of the article)

I agree with your counter-point. The finiteness and lock-step are interesting characteristics; I wonder what the set of characteristics are, for when this "rule" is especially applicable.

And then we could ask: Is a startup like that? Are some kinds of businesses like that, but some are not? (e.g. a one-person accounting service vs a "change the world" startup?)

I do agree that often with startups it's whether you find the 1-2 things that REALLY matter, and execute those REALLY well.

[joss82]

It's a bit like trying to know if a geometric series is going to converge to 0 or diverge towards infinity.

If a blunder is a 0, then avoiding blunders is super important.

For example if you are in finance or accounting, commiting fraud makes you lose your license and set your business value to zero.