[friendzis]

"Traditional" media makes a bulk of their income from things they remain silent on.

Thypicaly, there are "majority advertisers". Their [combined] advertising spend is itself negotiating power, which typically includes PR fluff articles for agencies.

On top of that, PR agency gives instructions what to write and organizes utterly expensive ads from unrelated entities. Everytime you see an article that screams "that's an ad" or is disclosed as such, well... It is most likely payment for something else.