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by jrpt
812 days ago
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Come on, it isn’t anything to do with being a “marketing stunt.” Often products like this are expected to lose money at first, but they hope with enough R&D and scale that they can make it successful eventually. For example, you are pointing out that annotating is costly, but that’s an expense that scales independently of the number of stores. So with enough scale it wouldn’t be as big a deal. Or if they figured out some R&D that could improve it too. |
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one advantages of the Amazon Go initiative is a smaller scope of products.