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by davezatch
5148 days ago
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Except that shipping is not necessarily obvious. There are several options (overnight, 2 day, longer) with different price points. Also, if you're a Prime member you get free 2 day shipping, but what if I'm prime but not logged in/using a different machine? And setting a default shipping cost is likely to further confuse customers. E.g. if you show the cheapest option always, there will be a price bump at checkout, but you don't want to show expensive option by default because it raises all perceived prices. |
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