[rdl]

Not to be overly harsh, but the site doesn't really give the impression of credibility. It doesn't help that there's no verifiable background information (human names, bios, etc.) for any of the authors.

I'm pretty familiar with the VC world (having raised money, and from the angel/micro-vc side due to having friends in funds, and considered doing a fund myself), and I feel comfortable evaluating the book based on the content, but your actual readers won't -- they'll figure out if you're trustworthy and credible based on presentation, references, and overall plausibility. If you have a background in VC (associate? you seem to be Australian, so that doesn't seem as likely), or have raised VC multiple times, that would be good to disclose.

The actual content is ok. Not as good as the Venture Hacks book or other "standard" startup resources for the general advice -- much of which is available free online, and from highly credible primary sources (i.e. VCs who blog, successful entrepreneurs, etc.). The level of content is maybe a good blog post or two (if you tighten it up, and use examples -- you could maybe do 5), but it's not a $2 e-book.

The "financial modeling for startups" content seems a lot stronger -- if you included editable google docs and/or excel templates, combined with resources on how to do both bottom up and top down analysis (and USE THE STANDARD TERMS OF ART), it could be useful. Maybe that could be a $2 package, if you really want to sell something.

[Madintelligence]

The point of the ebook was to try and present the perspective of VCs very simply and to the point through some research. This was done through a checklist type deal, where the content was free (and an option to pay) - as I say in another reply this is so I can try to understand this type of business.

I am from an Accounting background just btw.

Thank you very much for your feedback - its all part of the learning process. I have made changes and will definitely try to incorporate this in the future.

[rdl]

From an accounting background instead of a VC or entrepreneur background, it's probably worth emphasizing that and focusing the content that way.

There is a lot of "how to do accounting at startups" content which is lacking on the Internet -- maybe something as basic as "how to spend your own money pre-raising funding so you can get reimbursed", and then the basics of accounting for a team of 2-5 with minimal (<500k) seed investment and early revenue.

Just teaching people the difference between cashflow and P&L would be a worthwhile lesson.

If I were you, I'd probably develop a sizable (20-30+) number of standalone free 1-5 page resources on various topics, then offer a service instead of a product (15 minute consultations, phone/skype).

I am not sure how different the accounting rules are in the US vs. Australia vs. elsewhere -- aside from tax, for early stage companies, they're probably fairly universal. I do think helping people set up something like Xero would be useful, since Quickbooks is rather mediocre, and NetSuite is overkill (and the single-entry systems like Freshbooks aren't really worth considering).

In general, sell expertise, give away anything else.