| I suspect, starting from the ground up is part of why people are so interested in these companies. The ICE car market is a massive market, which taking a part of required massive long term investment, and would result in you being relegated to just some minor side note. Even Toyota one of the longest biggest players is still seen as kinda "new" compared to BMW and VW, let alone hyundai which is basically a massive state backed effort. Now consider, all of that 100+ year history becoming completely irrelevant. An opportunity to time travel back 100 years and try to become the BMW of the future. I think this is what is exciting people. when is the last time an entrenched trillion dollar industry with hardly any shakeups in decades suddenly had the ability for anyone to enter and say their biggest advantage is that they are new? I am not saying I agree with it, I think knowing how to make a luxury car is a skill... But I don't think the goal of these CEOs and investors is to make a good car. Their goal is to make a 100+ year global legacy like BMW. If they could do that without making the car I am sure they would. |