[JoshTriplett]

How enthusiastic do you think those companies would be if someone came to them wanting to license their design perpetually and use it to compete with them? And even if that is something they're willing to do (which they might be), the terms would then make it difficult to ever do something that isn't based on that platform, since the manufacturer whose design is licensed would likely object that the new design was still based in some way on the old one.

The analogy in the PC world would not be "license a design from an ODM like Compal or Quanta", it'd be "license a design from Dell or Lenovo".

That in itself suggests a potential market: perhaps there's room for an ODM in the automotive space?

[Solvency]

there isn't a single electric vehicle on the market that looks anything like the international scout, FJ40, or any classic rugged vehicle. Look at how much icon4x4 restorations go for. There are wealthy people out there with great taste, but no big auto manufacturer seems to want to produce a chassis with this aesthetic.

So why wouldn't Ford or GM be cool with letting a smaller label do this and testing the market?

[ewhanley]

It's a niche market. I love Icon's stuff but they sell very low numbers of vehicles. I would love to have an ev FJ40 or Scout, but I'm skeptical the general populace wants these as much as enthusiasts think they do.

[Solvency]

I find this take to be so outrageously wrong. Do you think the public "wants" the new hummer? Do you think they want any of the garrish looking cars that are literally all over the roads? People will literally buy anything and everything that's put out there as the numbers have proven time and time again. This is what brands and marketing does. It shapes public opinion and public perception. There are countless generic, soulless, lifeless car bodies being sold every day. and icon can't put out big numbers because there's numericallyonly so many of those vintage cars left to restore, and they are a small operation.