[neom]

Being a CEO of your family office shouldn't really be a "real job" - it should take up maybe a day or two out of your month if it's being run correctly. To me this would be the same as if a product manager had a side hustle doing some accounting for friends and family. It's fine.

The selling services back and forth thing, I get it, it probably saves some people some work and it might even work out better economically for the company, but the optics are never going to be solid and people are always going to question it, so imo it's not worth it, but... it is quite common.