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by ljm 814 days ago
At some point you'll want to switch from sales-led development to establishing product though, otherwise your product will simply be a hodge-podge of feature requests meant to satisfy individual clients with no real cohesion, especially if you want to go self-serve.

Unless your startup is intended to be more of a boutique consultancy and not some kind of SaaS.

2 comments

It depends on your product and industry.

If you're shopping for a high performance $10,000 oscilloscope or 3000 high endurance SD cards a month for the next 12 months, or a point-of-sales system for your small business?

Then the suppliers will have a sales person who'll visit you, demonstrate the oscilloscope's features, offer to loan it to you for a month or two so you can try it out, chase up answers to technical questions ('Can I install antivirus software on this oscilloscope?'), and suchlike.

If you're selling into an industry where that's the norm, you're probably going to need someone who knows how to do it :)

you still have hand hold larger clients.