[akvadrako]

That's just subjecting yourself to more marketing. They're trying to sell you their theory and get you to cite it or even better fund the work.

It's quite common to gloss over arguments or ignore data that don't support their cause.

[gengwyn]

I feel like this is equivocating a bit. Scientific papers exist to put forth an argument and change minds, yes. That’s the entire point of science as an endeavor. It’s not perfect, but if we’re going to define “marketing” as “anytime someone tries to convince me of anything”, I think we’re getting a tad reductionist.