[AdamProut]

I'm not sure why you're getting downvoted. I think the pressure to appease Gartner usually starts when companies bring in CEOs whose primary background is enterprise sales. They tend to over value magic quadrant positioning (in my view).

[ghaff]

For enterprise sales, the Gartner MQ and Forrester Wave are pretty big deals. (As is how they talk about you in client inquiries generally.) Maybe enterprise buyers place more stock in how the big analyst firms view a vendor than they should but it's generally the reality.