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"And only consumers can set in motion this virtuous cycle of increasing demand and hiring." When a consumer chooses not to buy something, i.e. commerce does not take place, saving occurs. Savings means there will be money available in the future. Money available for a small business loan. Money available to buy shares in a company, freeing up capital from the person you bought the shares from. That capital could actually end up in a new venture that makes it cheaper to produce X, or make X last twice as long, producing more savings in the economy. That decision by the consume NOT to purchase something tells the producer that they better figure out some way to reduce the price, or go under. Capital, including human capital, frees up for more productive uses. Occasionally imbalances (e.g. too much capital tied up in housing) cause a massive recession, but most of the time this process is relatively benign. Victims of this cheap-credit fueled bubble and recession don't have money to save and invest right now, but innovation will provide jobs again one day. It happens every recession, sometimes longer than others. Creative Destruction: it's the primary reason why we're all not planting seeds or hunting right now. |
i.e., consumers aren't "choosing" not to buy because they're saving the money instead, they're "choosing" not to buy because they don't have any money.
This is exactly why it is so, so important to foster a healthy middle class: they love to spend money. Give them $10,000, and they'll spend $9,000 of it.
We do not right now have a healthy middle class, and I'm super interested in whether or not our economy will recover without addressing that.