[belthesar]

This hasn't been my experience. In my experience, the reason why your ops teams divest themselves from the marketing side is because marketing decides to contract some firm to design their site for them, and the firm decides to deploy to Vercel or WP-Engine or whatever. Then, Marketing comes to ops and says "hey, I need you to change this DNS thing" weeks/months into their engagement, with no understanding of the ramifications. Ops/product team pushes back, because the change would fundamentally break the application. Marketing gets defensive, "we've spent all this time and money on this, you just need to make it work", a broken halfway solution is implemented, and ops/product, in protest, divests themselves from the solution. Bingo bango, shadow IT is ratified, the kludgy hackjob lives in production forever, and no one thinks about it until the next time something breaks.

Reminds me of the time marketing decided to change the logo on the marketing site for the product team I was on without being aware that the site was scraped and redeployed on a different domain (by hand). When the logo changed, the CSS for the image element wasn't updated, truncating part of the logo, proudly displaying the word "ass" as a part of the logo in an unfortunate cropping incident.