[hinkley]

In the old days, you’d put ads in a section of the newspaper based on an expected demographic affinity. Or in certain TV shows.

This could be a situation where Nielsen could be the good guy. Let’s use the information we already collected over the last two decades, and information from volunteers to audit those numbers and assign shopping patterns to subject matters and interests instead of individuals. Maybe then I’ll stop getting ads for very expensive, buy-once a-decade items for months after I just bought one. You’d be so much better off advertising accessories to me. Those I will buy and while your ad agency still works for you.