[nate]

Thanks a ton for checking out the post!

But I wasn't trying to make a point about simplifying anything. I definitely wasn't trying to say Step 1 obsess over something. Step 2. Profit. Coudal is a master at marketing and both he and Draplin have a tremendous reach into groups of people that helped get the ball rolling on these notebooks.

The point was merely that I've noticed that many of the people who I admire the most creatively seem to take "loves" and "interests" and made obsessions of them.

Aaron has taken a "love for vintage stuff" and turned it into quite an awesome collection. Which then turned into inspiration for his design/identity work for clients, and eventually it became the source of a great and well designed product idea. A lot of us could probably learn from this, and go much deeper into something that merely interests us in order to find better ideas.