[Hoasi]

> The best answer I can give is "good taste"

Midjourney's initial success was a combination of elusive marketing and a unique style. They focused on building a large community and took advantage of constant feedback.

> (I am not talking about the old "houses" - those are about the logo, but new brands are different)

Have you looked at Hermès' business model? It has never been about their logo. They'll often hide it from their product.

[pclmulqdq]

I agree with you about Hermes and actually the majority of the lines by most of the houses (not the cheap lines), but when you talk about fashion here, a lot of people think about the branding-focused groups like Gucci, Tiffany, or Louis Vuitton.