[d0gsg0w00f]

    it's going to personally insult them in very deep ways,

That's exactly the point of scolding. To help people calibrate social behavior outside of the judicial system. We do 10,000 things per day that are now necessarily laws but are carefully tuned social behaviors.

I didn't really understand this until I had a 2 yr old and had to explain all of them.

Sure, there are more tactful ways to scold but sometimes when people are too far gone you just have to publicly shame. They've already missed a few dozen subtle cues before making it to this point