[BlandDuck]

> And I think it's safe to say that that would not be a good long-term strategy.

Why is this not a good long-term strategy? What is a better strategy? It seems like the alternative may well have been to go bankrupt and go out of business, and that definitely isn't a great long-term strategy.

[karaterobot]

If the strategy is just to recognize there are n subscribers who are dedicated readers of The Atlantic and are unlikely to drop their subscription if you increase the price 50%, then this is a bad long-term strategy because those people will eventually die or drop off due to attrition. The long term strategy should involve successfully bringing in new loyal subscribers.

I'm sure they know this, and want it to happen, but the bit about charging more and making it harder to read for free would seem to make it harder to get new subscribers on board. So, there's a reading that says their short term profitability is hurting their long term profitability.